Alaa Madi

How I can help

Start with what is not working. We can figure out the technology from there.

You do not need to arrive with a perfect brief or know whether the answer is Next.js, automation, machine learning, or something simpler. Tell me the business problem, and I'll help shape the technical path.

Websites & Web Platforms

Maybe your current site feels dated, maybe customers struggle to find what they need, or maybe you need something more custom than a normal marketing website. We can start from there.

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  • Business websites and redesigns
  • Landing pages with a clearer customer journey
  • Booking, inquiry, and quote flows
  • Customer portals and admin dashboards
  • E-commerce and payment integrations
  • Performance, deployment, testing, security, and maintenance

AI & Automation

AI is useful when it saves real time or removes friction. I focus on practical use cases rather than adding an AI feature just because it sounds impressive.

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  • Handle repetitive customer questions
  • Connect tools and APIs that do not currently talk to each other
  • Build internal assistants for your team
  • Extract useful information from documents
  • Add focused AI features to an existing product
  • Automate repetitive operational steps

Data & Machine Learning

If your business already has history in a CRM, orders, leads, bookings, customers, or operations, that data may be able to answer useful questions you are currently guessing at.

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  • Help a sales team prioritize leads
  • Understand meaningful customer groups
  • Spot customers who may be at risk of leaving
  • Estimate future demand or sales
  • Build relevant recommendation experiences
  • Turn predictions and insights into usable internal tools